Behind the bowl
What “vet approved” actually means
30 July 2026 · 6 min read · Paw & Co vet team
Every bag claims it. We explain who formulates our recipes, how they're tested and what we will never put in them.
“Vet approved” has no legal definition, which is why it's on so many labels. Here's what it means at Paw & Co.
Formulated by nutritionists
Every recipe is formulated by a board-certified veterinary nutritionist to meet complete and balanced nutrient profiles for its life stage.
Feeding trials
New recipes go through palatability and digestibility trials with real dogs and cats living at home — never lab testing.
The never list
No artificial colours, no added sugar, no corn or soy fillers, and no meat by-product meal of unknown origin.
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